The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you /

The mom test : how to talk to customers and learn if your business is a good idea when everyone is lying to you / Rob Fitzpatrick.

"They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at l...

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Bibliographic Details
Main Author: Fitzpatrick, Rob (Entrepreneur) (Author)
Format: Book
Language:English
Published: [Place of publication not identified] : [publisher not identified], [2019?]
Subjects:
Business communication.
New business enterprises.
Consumers > Research.
Success in business.
Communication dans l'entreprise.
Nouvelles entreprises.
Consommateurs > Recherche.
Succès dans les affaires.
Table of Contents:
  • The Mom test
  • Avoiding bad data
  • Asking important questions
  • Keeping it casual
  • Commitment and advancement
  • Finding conversations
  • Choosing your customers
  • Running the process
  • Conclusion and cheatsheet.

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