20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all / James Twitchell.
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Publisher description |
|---|---|
| Main Author: | |
| Other title: | Twenty ads that shook the world |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Publishers,
©2000.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- P.T. Barnum: prince of humbug
- Lydia E. Pinkham's vegetable compound: personalizing the corporate face
- Pears' soap: John E. Millais's A child's world and the powers of associated value
- Pepsodent: Claude Hopkins and the magic of preemptive claim
- Listerine: Gerard Lambert and selling the need
- The Queensboro Corporation: advertising on the first electronic medium
- The kid in upper 4: the birth of advocacy advertising
- De Beers: a good campaign is forever
- Coke and Christmas: the Claus that refreshes
- The Volkswagen Beetle: William Bernbach and the fourth wall
- Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product
- The Marlboro man: the perfect campaign
- The Hathaway man: David Ogilvy and the branding of branding
- Anacin and the unique selling proposal: how would you like a hammer in the head?
- LBJ vs. Barry Goldwater: thirty-second politics
- She's very Charlie: the politics of scent
- Absolut: the metaphysics of wrap
- Apple's 1984: the ad as artifact
- The rise and fall of the infomercial: "call now! operators are standing by ..."
- Nike and Michael Jordan: the hero as product.