The Astonishing Power of Storytelling Leading, Teaching, and Transforming in a New Way.

Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featurin...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Garmston, Robert John
Format: Electronic eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 2018.

MARC

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245 1 4 |a The Astonishing Power of Storytelling  |b Leading, Teaching, and Transforming in a New Way. 
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500 |a Description based upon print version of record. 
505 0 |a THE ASTONISHING POWER OF STORYTELLING -- FRONT COVER -- THE ASTONISHING POWER OF STORYTELLING -- COPYRIGHT -- CONTENTS -- PREFACE -- ACKNOWLEDGMENTS -- ABOUT THE AUTHOR AND ILLUSTRATOR -- PART I -- WHY STORIES WORK -- CHAPTER 1 -- WHY TELL STORIES -- CHAPTER 2 -- THE NEUROSCIENCE OF NARRATIVE -- PART II -- FIND, DESIGN, AND DELIVER YOUR STORY -- CHAPTER 3 -- FINDING PERSONAL STORIES -- CHAPTER 4 -- OTHER STORY SOURCES -- CHAPTER 5 -- WHY ARE METAPHORS IMPORTANT? -- CHAPTER 6 -- DESIRABLE STORY FEATURES -- CHAPTER 7 -- DELIVERING YOUR STORY -- PART III -- CHANGING BEHAVIORS WITH STORY 
505 8 |a CHAPTER 8 -- PROMOTE CHANGE: STORY STRUCTURE AND EXAMPLES -- CHAPTER 9 -- MEET GROUPS WHERE THEY ARE -- CHAPTER 10 -- DESIGN FOR THE INTUITIVE MIND -- CHAPTER 11 -- HOW TWO STORIES CHANGED BEHAVIORS -- CHAPTER 12 -- IN CONCLUSION -- STORY CATALOG -- GUIDE TO STORY LOCATIONS -- APPENDIX -- STORYTELLING STUDY COMPANION -- REFERENCES -- INDEX 
520 |a Master the secret to engaging any audience, from classrooms to colleagues. Everyone loves a good story. More than entertainment, stories told well captivate listeners and motivate action. This guidebook shows how to leverage the power of storytelling to engage and persuade any audience. Featuring current cognitive neuroscience research and updated references, the book includes: Detailed breakdowns of the essential elements all great stories share, and templates for creating yours Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, a. 
776 0 8 |i Print version:  |a Garmston, Robert John  |t The Astonishing Power of Storytelling : Leading, Teaching, and Transforming in a New Way  |d Thousand Oaks : SAGE Publications,c2018  |z 9781506386393 
856 4 0 |u https://ebookcentral.proquest.com/lib/ucb/detail.action?docID=6261930  |z Full Text (via ProQuest) 
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