Staging a comeback : Broadway, Hollywood, and the Disney renaissance / Peter C. Kunze.

"In the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance a...

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Bibliographic Details
Online Access: Full Text (via EBSCO)
Main Author: Kunze, Peter C. (Peter Christopher) (Author)
Format: Electronic eBook
Language:English
Published: New Brunswick : Rutgers University Press, [2023]
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Description
Summary:"In the early 1980s, Walt Disney Productions was struggling, largely bolstered by the success of its theme parks. Within fifteen years, however, it had become one of the most powerful entertainment conglomerates in the world. Staging a Comeback: Broadway, Hollywood, and the Disney Renaissance argues that far from an executive feat, this impressive turnaround was accomplished in no small part by the storytellers recruited during this period. Drawing from archival research, interviews, and textual analysis, Peter C. Kunze examines how the hiring of theatrically trained talent into managerial and production positions reorganized the lagging animation division and revitalized its output. By Aladdin, it was clear that animation-not live-action-was the center of a veritable "Renaissance" at Disney and the animated musicals driving this revival laid the groundwork for the company's growth into Broadway theatrical production. The Disney Renaissance not only reinvigorated the Walt Disney Company, but both reflects and influenced changes in Broadway and Hollywood more broadly"--
Physical Description:1 online resource (vii, 223 pages ): color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781978827844
1978827849
Source of Description, Etc. Note:Description based on print version record.