Data is everybody's business : the fundamentals of data monetization / Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens.

"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--

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Bibliographic Details
Online Access:	Full Text (via EBSCO)
Main Authors:	Wixom, Barbara Haley, 1969- (Author), Beath, Cynthia Mathis, 1944- (Author), Owens, Leslie (Leslie Ann), 1972- (Author)
Format:	Electronic eBook
Language:	English
Published:	Cambridge, Massachusetts : The MIT Press, [2023]
Series:	Management on the cutting edge.
Subjects:	Electronic data processing > Economic aspects. Big data > Economic aspects. Data mining > Economic aspects.

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Full Text (via EBSCO)

Holdings details from Online
Call Number:	HF5548.2 .W59 2023
HF5548.2 .W59 2023	Available