Marshall McLuhan's Mosaic : Probing the Literary Origins of Media Studies / Elena Lamberti.
One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature...
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Full Text (via De Gruyter) |
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| Format: | Electronic eBook |
| Language: | English |
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Toronto :
University of Toronto Press,
[2018]
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MARC
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| 245 | 1 | 0 | |a Marshall McLuhan's Mosaic : |b Probing the Literary Origins of Media Studies / |c Elena Lamberti. |
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| 505 | 0 | 0 | |t Frontmatter -- |t Contents -- |t Acknowledgments -- |t Prologue -- |t 1. A Renewed Approach to Marshall McLuhan's Poetics -- |t PART ONE. The Mosaic -- |t 2. Towards Post-Secondary Orality: The Mosaic -- |t 3. Thus Spoke the Oracle -- |t 4. Let the Guru Resound -- |t 5. A Conscious Modernist Craftsman -- |t 6. The Hyper-Language of the Media 'Fan' -- |t PART TWO. Modernist Ascendancies -- |t 7. McLuhan and Media Studies -- |t 8. From Literature to Media Studies -- |t 9. Ford Madox Ford: 'Not Mere Chat' -- |t 10. James Joyce: Vivisecting Society -- |t 11. Ezra Pound: Pursuing Persuasion, Translating Cultures -- |t 12. Wyndham Lewis: Blasting Time, Blessing Space -- |t PART THREE. Applied McLuhan -- |t 13. Literature and Media: A Round Trip -- |t Epilogue: Witty Fool or Foolish Wit? -- |t Notes -- |t Bibliography -- |t Index |
| 520 | |a One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought.Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment. | ||
| 546 | |a In English. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Dez 2018). | |
| 600 | 1 | 0 | |a McLuhan, Marshall, |d 1911-1980 |x Criticism and interpretation. |
| 600 | 1 | 7 | |a McLuhan, Marshall, |d 1911-1980 |2 fast |
| 650 | 0 | |a Mass media and literature. | |
| 655 | 7 | |a Criticism, interpretation, etc. |2 fast | |
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