Content analysis of email archival messages : why use software and how to train coders? / Norhayati Zakaria.
This study uses content analysis as a qualitative method, as an unobtrusive technique to observe intercultural communication during the decision-making process. The research question was as follows: Is there evidence of an influence of high-context and low-context cultural orientation on the decisio...
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| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Los Angeles, California] :
SAGE,
2014.
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| Series: | SAGE research methods. Cases.
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| Subjects: |
MARC
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| 520 | 8 | |a This study uses content analysis as a qualitative method, as an unobtrusive technique to observe intercultural communication during the decision-making process. The research question was as follows: Is there evidence of an influence of high-context and low-context cultural orientation on the decision-making process when it involves globally distributed collaboration using email? | |
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| 650 | 0 | |a Content analysis (Communication) |v Case studies. | |
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