Analyzing people's media use behaviors using mail survey method / Xiaoqun Zhang.

This case study introduced how mail survey was applied in a media audience research project, which explored whether people's time budgets influence their time spending on various media platforms. Survey is the most appropriate method for this research project as it can provide the data of peopl...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Zhang, Xiaoqun (Author)
Format:	Electronic eBook
Language:	English
Published:	London : SAGE Publications Ltd, 2018.
Series:	SAGE Research Methods. Cases.
Subjects:	Mass media surveys > Case studies. Time management > Case studies. Mass media surveys Time management Case studies