Content analysis versus discourse analysis : examination of corporate social responsibility in companies' homepage texts / Zsuzsanna Gering.
To research how companies define their social role and their social responsibilities, Gering analysed corporate homepages with two methods, namely, content and discourse analyses. These complemented each other during the analysis and provided both quantitative and qualitative data. After a brief met...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications,
2015.
SAGE Publications Ltd. |
| Series: | SAGE research methods. Cases.
|
| Subjects: |
| Summary: | To research how companies define their social role and their social responsibilities, Gering analysed corporate homepages with two methods, namely, content and discourse analyses. These complemented each other during the analysis and provided both quantitative and qualitative data. After a brief methodological overview, this case study presents the main differences of the two methodological approaches through three dimensions. The first dimension concerns the coding process, while the second and the third are related to the differences in the actual analyses of texts and the role the context plays in these analyses. |
|---|---|
| Physical Description: | 1 online resource |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1473962722 9781473962729 |
| Source of Description, Etc. Note: | Online resource; title from home page (viewed on November 10, 2015). |