Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of TV commercials / Farzaneh Yarahmadi.
This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the...
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| Other title: | Multistage sampling technique and estimating sample size for a descriptive study on viewers' perception of television commercials |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2020.
|
| Series: | SAGE Research Methods. Cases.
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| Subjects: |
MARC
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| 520 | 8 | |a This case is a comparative study between two countries: India and Iran. The aim was to measure viewers' perception toward TV commercials. In this study, a quantitative research method was used. This study is a descriptive research, which is useful when it is not possible to test and measure the large number of samples needed for quantitative types of study. To choose the sample, I employed the multistage sampling technique, which divides large populations into smaller groups to make the sampling process more practical. This technique is used when the population is spread over a wide geographical region, and it is difficult to procure a representative sample with only one technique. The main purpose of this study is to show how to avoid the problems of randomly sampling from a population that is larger than the researcher's resources. | |
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