David Silverman discusses qualitative research.

Professor David Silverman discusses qualitative research and the two types of qualitative research, which he calls the minority and majority views. Most qualitative research involves interviews and focus groups but Silverman argues the better method is by using naturalistic data. Silverman discusses...

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Bibliographic Details
Online Access: Streaming Video (via SAGE)
Other title:Qualitative research
Format: Electronic Video
Language:English
Published: London, United Kingdom : SAGE Publications Ltd, 2017.
Subjects:
Description
Summary:Professor David Silverman discusses qualitative research and the two types of qualitative research, which he calls the minority and majority views. Most qualitative research involves interviews and focus groups but Silverman argues the better method is by using naturalistic data. Silverman discusses the advantages and disadvantages of both methods and combining quantitative methods with qualitative research.
Physical Description:1 online resource (1 video file (23 min., 3 sec.)) : sound, colour
Audience:Specialized.
ISBN:9781473992771
147399277X
Participant or Performer:Presenter, David Silverman.
Language:Closed-captions in English.
Source of Description, Etc. Note:Online resource; title from home page (viewed on October 18, 2016).