Cover Image

Demystifying survey methods for market research.

Professor Charles Cui, Northumbria University, discusses the use of survey methods for market research, including data collection and analysis, designing surveys, and helpful tools and resources.

Saved in:

Bibliographic Details
Online Access:	Streaming Video (via SAGE)
Other Authors:	Cui, Charles C. (Speaker)
Format:	Electronic Video
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Subjects:	Market surveys > Methodology. Marketing research > Methodology.

Description
Summary:	Professor Charles Cui, Northumbria University, discusses the use of survey methods for market research, including data collection and analysis, designing surveys, and helpful tools and resources.
Physical Description:	1 online resource (1 video file (00:12:06)) : sound, colour
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529714265 1529714265
Participant or Performer:	Academic, Charles Cui PhD.
Language:	Closed-captions in English.
Source of Description, Etc. Note:	Description based on XML content.