Applied qualitative marketing research - sampling, questionnaire design and data collection. Part 1.

Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, discusses sampling, questionnaire design, and data collection for qualitative marketing research in part 1 of this fourth of a five-session series.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Perks, Keith (Academic.)
Format:	Electronic Video
Language:	English
Published:	London : SAGE Publications Ltd., 2020.
Series:	Applied Qualitative Marketing Research ; 6.
Subjects:	Qualitative research > Methodology. Questionnaires. Social sciences > Research.