Prescriptive analytics : parameters of the model.

Ron Berman, Assistant Professor of Marketing at Wharton, in this third example of prescriptive analytics, discusses adding cost parameters to the prescriptive model to determine optimum profit, and introduces the marginal revenue equals marginal cost (MR=MC) principle.

Bibliographic Details

Online Access:	Streaming Video (via SAGE)
Other Authors:	Berman, Ron (Academic.)
Format:	Electronic Video
Language:	English
Published:	[Place of publication not identified] : Wharton, 2016.
Series:	Customer Analytics ; 22.
Subjects:	Data mining. Big data. Consumer behavior. Revenue.