Prescriptive analytics : parameters of the model.
Ron Berman, Assistant Professor of Marketing at Wharton, in this third example of prescriptive analytics, discusses adding cost parameters to the prescriptive model to determine optimum profit, and introduces the marginal revenue equals marginal cost (MR=MC) principle.
Saved in:
| Online Access: |
Streaming Video (via SAGE) |
|---|---|
| Other Authors: | |
| Format: | Electronic Video |
| Language: | English |
| Published: |
[Place of publication not identified] :
Wharton,
2016.
|
| Series: | Customer Analytics ;
22. |
| Subjects: |
MARC
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| 520 | 8 | |a Ron Berman, Assistant Professor of Marketing at Wharton, in this third example of prescriptive analytics, discusses adding cost parameters to the prescriptive model to determine optimum profit, and introduces the marginal revenue equals marginal cost (MR=MC) principle. | |
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