Public relations and communications : from theory to practice / Aoife O'Donnell.
"This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show...
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| Online Access: |
Full Text (via O'Reilly/Safari) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York, NY :
Routledge,
2023.
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| Subjects: |
| Summary: | "This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"-- |
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| Physical Description: | 1 online resource (viii, 225 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781000900699 100090069X 9781003253815 1003253814 9781000900644 1000900649 |
| Source of Description, Etc. Note: | Description based on online resource; title from digital title page (viewed on August 22, 2023). |
| Biographical or Historical Data: | Aoife O'Donnell has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training. |