Unleash the unexpected for radical innovation : breakthrough inventions arise unpredictably : better exploration can identify surprising opportunities / Wenjing Lyu, Gina Colarelli O'Connor, Neil C. Thompson.

Research shows that innovators have a poor track record of predicting which of their own ideas will result in breakthroughs. But some ideas that appear to be incremental at first eventually prove to be blockbusters. Carrying more ideas through to incubation gives both the company and the broader mar...

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Lyu, Wenjing (Author), O'Connor, Gina Colarelli (Author), Thompson, Neil C. (Author)
Format:	eBook
Language:	English
Published:	[Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Subjects:	Entrepreneurship. Entrepreneurship