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|a 1000899926
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|a (OCoLC)ebc1379454017
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|d OCLCO
|d OCLCL
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|a GWRE
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| 100 |
1 |
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|a Perloff, Richard M.
|0 http://id.loc.gov/authorities/names/n85037061
|1 http://isni.org/isni/0000000116178215
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| 245 |
1 |
4 |
|a The Dynamics of Persuasion :
|b Communication and Attitudes in the 21st Century.
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| 250 |
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|a 8th ed.
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| 260 |
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|a Milton :
|b Taylor & Francis Group,
|c 2023.
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| 300 |
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|a 1 online resource (490 pages).
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Routledge Communication Series
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| 500 |
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|a Description based upon print version of record.
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0 |
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|a Cover -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- Preface -- Acknowledgments -- Part 1: Foundations -- Chapter 1 Introduction to Persuasion -- Chapter 2 Foundations of Persuasion -- Chapter 3 Historical, Scientific, and Ethical Foundations -- Part 2: The Nature of Attitudes -- Chapter 4 Attitudes: Definition and Structure -- Chapter 5 Attitudes, Behavior, and the Keys to Persuasion -- Chapter 6 Attitude Functions -- Chapter 7 The Power of Our Passions: Theory and Research on Strong Attitudes -- Chapter 8 Automatic Attitudes, Priming, and Prejudice
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|a Chapter 9 Attitude Measurement -- Part 3: Changing Attitudes and Behavior -- Chapter 10 Processing Persuasive Communications -- Chapter 11 "Who Says It": Charisma, Authority, and the Controversial Milgram Study -- Chapter 12 "Who Says It": Credibility and Social Attractiveness -- Chapter 13 Fundamentals of the Message -- Chapter 14 Emotional Message Appeals: Fear and Guilt -- Chapter 15 Cognitive Dissonance Theory -- Part 4: Persuasive Communication Contexts -- Chapter 16 Interpersonal Persuasion -- Chapter 17 Advertising, Marketing, and Persuasion -- Chapter 18 Health Communication Campaigns
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| 505 |
8 |
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|a Glossary -- Subject Index -- Author Index
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| 758 |
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|i has work:
|a The dynamics of persuasion (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFD7PBCfk9PRGhVht3y3cd
|4 https://id.oclc.org/worldcat/ontology/hasWork
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0 |
8 |
|i Print version:
|a Perloff, Richard M.
|t The Dynamics of Persuasion
|d Milton : Taylor & Francis Group,c2023
|z 9781032268194
|
| 856 |
4 |
0 |
|u http://ebookcentral.proquest.com/lib/ucb/detail.action?docID=7250761
|z Full Text (via ProQuest)
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| 830 |
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|a Routledge communication series.
|0 http://id.loc.gov/authorities/names/no2008183020
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| 915 |
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|a M
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| 944 |
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|a MARS - RDA ENRICHED
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| 948 |
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|a May 2024 ebook central cleanup, msw.
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| 956 |
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|a Ebook Central
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| 956 |
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|b Ebook Central Perpetual Titles
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|a University of Colorado Boulder
|b Online
|c Online
|d Online
|h Library of Congress classification
|i web
|
