The role of opinion leaders in the diffusion of new knowledge : the case of integrated pest management / Sara Savastano, Gershon Feder.

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Bibliographic Details
Online Access: Full Text (via Open Knowledge Repository)
Main Author: Savastano, Sara
Corporate Author: World Bank
Other Authors: Feder, Gershon, 1947-
Format: Electronic eBook
Language:English
Published: [Washington, D.C.] : [World Bank], [2006]
Series:Policy research working papers (Online) ; 3916.
Subjects:

MARC

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100 1 |a Savastano, Sara. 
245 1 4 |a The role of opinion leaders in the diffusion of new knowledge :  |b the case of integrated pest management /  |c Sara Savastano, Gershon Feder. 
260 |a [Washington, D.C.] :  |b [World Bank],  |c [2006] 
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337 |a computer  |b c  |2 rdamedia 
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490 1 |a Policy research working paper ;  |v 3916 
500 |a Title from PDF file as viewed on 5/17/2006. 
530 |a Also available in print. 
504 |a Includes bibliographical references. 
520 3 |a "The paper reviews the literature on the characteristics and impact of opinion leaders on the diffusion of new knowledge, concluding that there is no clear evidence on whether opinion leaders are more effective if they are similar in socioeconomic attributes to the other farmers rather than superior to would be followers. A multivariate analysis of the changes in integrated pest management knowledge in Indonesia among follower farmers over the period 1991-98 indicates that opinion leaders who are superior to followers, but not excessively so, are more effective in transmitting knowledge. Excessive socioeconomic distance is shown to reduce the effectiveness of diffusion. The paper then derives operational implications of the empirical results."--World Bank web site. 
650 0 |a Pests  |x Control  |z Indonesia. 
650 0 |a Diffusion of innovations  |z Indonesia. 
650 7 |a Diffusion of innovations.  |2 fast  |0 (OCoLC)fst00893549 
650 7 |a Pests  |x Control.  |2 fast  |0 (OCoLC)fst01059126 
651 7 |a Indonesia.  |2 fast  |0 (OCoLC)fst01209242  |1 https://id.oclc.org/worldcat/entity/E39PBJcrbVHmQ674B9vYY3X8G3 
700 1 |a Feder, Gershon,  |d 1947-  |1 https://id.oclc.org/worldcat/entity/E39PBJqKdTgtXK6phBXQrpFVG3 
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