Identifying business opportunities through innovation / Wai Fong Boh, Thara Ranvindran, Nanyang Technological University, Singapore.

"If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in...

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Bibliographic Details
Main Authors: Boh, Wai Fong (Author), Ravindran, Thara (Author)
Format: Book
Language:English
Published: Singapore ; Hackensack, NJ : World Scientific Publishing Company Co. Pte. Ltd., [2023]
Subjects:

MARC

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245 1 0 |a Identifying business opportunities through innovation /  |c Wai Fong Boh, Thara Ranvindran, Nanyang Technological University, Singapore. 
264 1 |a Singapore ;  |a Hackensack, NJ :  |b World Scientific Publishing Company Co. Pte. Ltd.,  |c [2023] 
300 |a xv, 170 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
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504 |a Includes bibliographical references and index. 
520 |a "If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book. This book aims to guide entrepreneurs and managers on how to go about identifying business opportunities through innovation. It presents lessons and insights gleaned from original research conducted amongst hundreds of global entrepreneurs, that explored how they went about identifying business opportunities and developing effective business strategies. Besides appropriate business examples from around the world that illustrate some important principles of ideation and execution, we also discuss how companies transform themselves in the face of challenges and difficulties. The book would equip aspiring entrepreneurs and business managers as well as students of entrepreneurship with the necessary skill sets to emerge successful in this turbulent economic climate. Effective tips on identifying potential business opportunities, systematic steps for developing business ideas, as well as strategies for sustaining a business through the adoption of emerging technologies are covered with examples in the book. In this pandemic ridden times, this book would no doubt be a useful resource for entrepreneurs and managers looking to ride out the key challenges and emerge as survivors"--  |c Provided by publisher. 
650 0 |a Entrepreneurship.  |0 http://id.loc.gov/authorities/subjects/sh85044149 
650 0 |a Management  |x Technological innovations. 
650 0 |a Strategic planning.  |0 http://id.loc.gov/authorities/subjects/sh85128511 
650 0 |a Success in business.  |0 http://id.loc.gov/authorities/subjects/sh85129589 
650 6 |a Entrepreneuriat. 
650 6 |a Gestion  |x Innovations. 
650 6 |a Planification stratégique. 
650 6 |a Succès dans les affaires. 
650 7 |a entrepreneurs.  |2 aat 
650 7 |a Entrepreneurship.  |2 fast 
650 7 |a Management  |x Technological innovations.  |2 fast 
650 7 |a Strategic planning.  |2 fast 
650 7 |a Success in business.  |2 fast 
700 1 |a Ravindran, Thara,  |e author.  |0 http://id.loc.gov/authorities/names/n2023014286 
776 0 8 |i Online version:  |a Boh, Wai Fong.  |t Identifying business opportunities through innovation  |d Hackensack, NJ : World Scientific Publishing Company Co Pte Ltd, [2023]  |z 9789811260285  |w (DLC) 2023007868 
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