Digital business models in sport / edited by Mateusz Tomanek, Wojciech Cieśliński and Michał Polasik.
"Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digit...
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| Online Access: |
Full Text (via EBSCO) |
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2022.
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| Series: | Routledge research in sport business and management.
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| Subjects: |
| Summary: | "Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digital era. The book explains how business models describe and underpin contemporary sport business, and how flexibility is the key to unlocking value in an era of rapid technological change. It presents case studies of the impact of digitization on sport organisations, in both amateur and professional contexts, including cutting-edge topics such as the business of football, sponsorship communication, athlete engagement, micropayments and wearable devices. The final chapter summarises current knowledge on digital business models and looks ahead at possible future directions for sport business in the digital era. This is fascinating reading for any advanced student, researcher or practitioner working in sport management who wants to better understand the challenges and opportunities presented by digital technology for the sport industry"-- |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781003270126 1003270123 9781000635515 1000635511 1000635597 9781000635591 |
| Source of Description, Etc. Note: | Print version record. |
| Biographical or Historical Data: | Mateusz Tomanek is Assistant Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland, where he teaches management, and the marketing of sport and wellness. He is also the chairman of the organizing committee of the International Scientific Conference Quality in Sport and the Editor-in-Chief of the journal Quality in Sport, and local coordinator for the programme of The Governance & Administration of Leisure and Sports International Master (GOALS) which is financed under Erasmus Mundus Joint Master Degree. Wojciech Cieśliński is Associate Professor in the Department of Organization and Management at the Wroclaw University of Health and Sport Sciences, Poland. He is also author of many publications in the field of organizational space and the digitization of sport. Michał Polasik is Associate Professor in the Faculty of Economic Sciences and Management at the Nicolaus Copernicus University in Toruń, Poland and Head of the Centre for Digital Economy and Finance NCU. He has led several research projects regarding payment innovations, payment systems, e-commerce, and cryptocurrencies. He is also the co-founder and CEO of the NCU spin-off company Technology For Mobile Ltd., which aims to increase the knowledge of commercialization and to cooperate with the FinTech sector. |