Digital business models in sport / edited by Mateusz Tomanek, Wojciech Cieśliński and Michał Polasik.
"Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and value. This book explores the phenomenon of digitization in sport management, with a particular focus on business models and how they are being transformed in this new digit...
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Full Text (via EBSCO) |
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Other Authors: | , , |
Format: | Electronic eBook |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge,
2022.
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Series: | Routledge research in sport business and management.
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Subjects: |
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