Online Marketing [electronic resource] : a User's Manual.
What is SEO anyway?What does affiliate marketing actually mean?Who actually watches corporate videos online?What's the difference between a digital brand and a 'real' one?The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, a...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2011.
|
| Subjects: |
Table of Contents:
- Online Marketing; Contents; Acknowledgments; Foreword by Chris Brogan; Introduction
- Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing; Chapter 1
- Social Media; Chapter 2
- Digital Branding; Chapter 3
- Company Websites; Chapter 4
- Blogging; Chapter 5
- Online PR and Blogger Outreach; Chapter 6
- Video Marketing; Chapter 7
- SEO; Chapter 8
- Email Marketing; Chapter 9
- Affiliate Marketing; Chapter 10
- Digital Advertising; Index.