Market segmentation [electronic resource] : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar.

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing...

Full description

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	McDonald, Malcolm
Other Authors:	Dunbar, Ian, 1951-
Format:	Electronic eBook
Language:	English
Published:	Chichester : John Wiley & Sons, ©2013.
Edition:	Revised 4th ed.
Subjects:	Market segmentation.