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KILLER VISUALS

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: BALLIETT
Format: eBook
Language:English
Published: [S.l.] : JOHN WILEY & SONS, 2020.
Subjects:
Visual communication.
Visual communication
Table of Contents:
  • COVER
  • COPYRIGHT
  • TITLE PAGE
  • CONTENTS
  • FOREWORD
  • INTRODUCTION
  • HOW TO READ THIS BOOK
  • THE ACCIDENTAL AGENCY
  • PART ONE: VISUAL CONTENT IS KING
  • CHAPTER 1 ENVIRONMENTAL INFLUENCES AND THE RISE OF VISUAL CONTENT
  • ENTER A NEW MILLENNIUM AND THE RISING DEMAND FOR VISUAL CONTENT
  • 2007: THE YEAR THAT CHANGED EVERYTHING
  • A DECADE DRIVEN BY VISUAL MEDIA
  • CHAPTER 2 VISUAL CONTENT AND HUMAN NATURE
  • THE BRAIN SCIENCE OF VISUAL COMMUNICATION
  • SPEAKING VISUALLY IS NATURAL-AND NOW, IT'S EXPECTED
  • CHAPTER 3 QUALITY VISUAL CONTENT REIGNS SUPREME
  • SO: BEAUTIFUL DESIGN REIGNS SUPREME?
  • TODAY'S AUDIENCES HAVE TWENTY-FOUR-KARAT-GOLD EXPECTATIONS
  • PART TWO: 8 RULES OF VISUAL COMMUNICATION
  • CHAPTER 4 RULE 1: ALWAYS THINK ABOUT CON-TEXT
  • EXERCISE: HOW LONG WILL COMPREHENSION TAKE?
  • CHAPTER 5 RULE 2: SMALL VISUAL CUES HAVE A LARGE IMPACT
  • TWITTER'S INFAMOUS STAR-VERSUS-HEART WAR OF 2015
  • EXERCISE: EMBRACING UNIVERSAL IMAGERY
  • CHAPTER 6 RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW
  • CHOOSING THE RIGHT COLORS FOR YOUR VISUAL CONTENT
  • EXERCISE: DO THESE COLORS MATTER?
  • CHAPTER 7 RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!"
  • EXERCISE: FONT ASSOCIATION IN ACTION
  • CHAPTER 8 RULE 5: AVOID THE STIGMA OF STOCK
  • THE GROWING AVERSION TO STOCK IMAGERY
  • IT'S NOT JUST STOCK PHOTOGRAPHY: STOCK ILLUSTRATIONS POSE RISKS TOO
  • EXERCISE: WHEN STOCK IMAGERY IS ALL YOU CAN USE
  • CHAPTER 9 RULE 6: STAND OUT AT THE COCKTAIL PARTY
  • YOUR AUDIENCE WANTS CUSTOM, PERSONALIZED CONTENT
  • EXERCISE: WHICH APPLE APPEALS MOST TO YOU?
  • CHAPTER 10 RULE 7: USE PROPER DATA VIZ THROUGHOUT
  • CASE IN POINT: DON'T SKIP THE SCALE
  • ADHERE TO THE COMMON LANGUAGE OF DATA VIZ
  • DRESSED-UP DATA VIZ CAN DO MORE HARM THAN GOOD
  • EXERCISE: TOP DATA VISUALIZATION MISTAKES TO AVOID
  • EXERCISE RESULTS: HOW TO CORRECT DATA VISUALIZATION MISTAKES
  • CHAPTER 11 RULE 8: COMMIT TO THE TRUTH AND PROVE IT
  • TRUST IN BRANDS CONTINUES TO DECLINE
  • EXERCISE: PROPERLY SOURCING INFORMATION
  • CHAPTER 12 RULES ARE MEANT TO BE BROKEN
  • BREAKING RULE 1: ALWAYS THINK ABOUT CON-TEXT
  • BREAKING RULE 3: THERE'S NO GOLD AT THE END OF THAT RAINBOW
  • BREAKING RULE 4: GOOD VISUAL STRATEGISTS ASK "WTF?!"
  • BREAKING RULE 5: AVOID THE STIGMA OF STOCK
  • BREAKING RULE 6: STAND OUT AT THE COCKTAIL PARTY
  • BREAKING RULE 8: COMMIT TO THE TRUTH AND PROVE IT
  • PART THREE: YOUR VISUAL STRATEGY
  • CHAPTER 13 YOU CAN'T CREATE GREAT CONTENT WITHOUT A GREAT TEAM AND PROCESS
  • CREATING GREAT VISUAL CONTENT IS LIKE BUILDING A HOUSE
  • FINDING YOUR CREATIVE CONTENT TEAM
  • CHAPTER 14 GOING THE FREELANCE ROUTE
  • RATE OF PAY IMPACTS QUALITY OF SERVICE
  • FINDING THE RIGHT FREELANCER FOR YOU
  • CHAPTER 15 BUILDING AN IN-HOUSE TEAM
  • THE CHALLENGES OF BUILDING A GREAT TEAM
  • FINDING A TRUE VISUAL COMMUNICATOR
  • THE COST OF IN-HOUSE
  • POST-SCRIPT
  • APPENDIX A: TERMS AND DEFINITIONS
  • VISUAL COMMUNICATION

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