Qualitative Content Analysis in Practice.

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Author: Schreier, Margrit
Format: eBook
Language:English
Published: SAGE Publications, 2012.
Subjects:

MARC

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505 0 |a COVER ; contents; about the author; preface; 1 introduction: what is qualitative content analysis?; 2 what is qualitative about qualitative content analysis?; 3 will qualitative content analysis work for me? decision aids; 4 the coding frame; 5 building a coding frame; 6 strategies for building a data-driven coding frame; 7 segmentation and units of coding; 8 trying it out: the pilot phase; 9 what to keep in mind: evaluating your coding frame; 10 the main analysis phase; 11 how to present your results; 12 using software in doing qualitative content analysis; references; index. 
520 |a Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative co. 
504 |a Includes bibliographical references and index. 
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