Sports marketing 2025 / by Richard K. Miller and Kelli Washington.
"Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."--
Saved in:
| Online Access: |
Full Text (via RKMA) |
|---|---|
| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Miramar, Florida :
Richard K. Miller & Associates,
2024.
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| Edition: | Twenty-third edition. |
| Series: | RKMA market research handbook series.
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| Subjects: |
MARC
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| 100 | 1 | |a Miller, Richard K. |q (Richard Kendall), |d 1946- |e author. |0 http://id.loc.gov/authorities/names/n79045108 |1 http://isni.org/isni/0000000110652334 | |
| 245 | 1 | 0 | |a Sports marketing 2025 / |c by Richard K. Miller and Kelli Washington. |
| 250 | |a Twenty-third edition. | ||
| 264 | 1 | |a Miramar, Florida : |b Richard K. Miller & Associates, |c 2024. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a online resource |b nc |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 1 | |a RKMA market research handbook series, |x 2472-5706 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a PART I. THE U.S. SPORTS MARKET -- 1. Market Summary -- 2. Sports Fans -- 3. Professional Sports -- 4. Athletes -- 5. Top Sports Cities -- PART II. SPORTS MARKET SEGMENTS -- 6. Advertising & Sponsorships -- 7. Concessions -- 8. Licensed Merchandise -- 9. Sports Betting -- 10. Sports Memorabilia -- 11. Sports Travel -- 12. Ticketing -- PART III. SPORTS MEDIA -- 13. Sports TV Broadcasting -- 14. Sports Radio -- 15. Sports Periodicals -- 16. Newspaper Sports Sections -- 17. Sports Online -- 18. Podcasts -- 19. Social Media -- PART IV. MAJOR EVENTS -- 20. All-Star Games -- 21. College Football Playoff & Bowl -- 22. FIFA Men's World Cup -- 23. FIFA Women's World Cup -- 24. Indianapolis 500 -- 25. Kentucky Derby -- 26. NBA Finals -- 27. NCAA Men's Final Four -- 28. NCAA Women's Final Four -- 29. Olympic Games -- 30. Paralympics -- 31. Rugby World Cup -- 32. Stanley Cup -- 33. Super Bowl -- 34. World Series -- PART V. PPROFESIONAL LEAGUE SPORTS -- 35. Major League Baseball -- 36. National Basketball Association -- 37. National Football League -- 38. National Hockey League -- 39. Major League Soccer -- 40. Women's National Basketball Association -- PART VI. COLLEGIATE & HIGH SCHOOL SPORTS -- 41. College Athletic Programs -- 42. Division I Conferences -- 43. NCAA Sports -- 44. NCAA Football -- 45. NCAA Men's Basketball -- 46. NCAA Women's Basketball -- 47. High School Sports -- 48. Youth Team Sports -- PART VII. FIGHTING SPORTS -- 49. Boxing -- 50. Ultimate Fighting Championship -- 51. World Wrestling Entertainment -- PART VIII. GOLF -- 52. PGA Tour -- 53. LPGA Tour -- 54. Major Tournaments -- PART IX. MOTORSPORTS -- 55. Indycar -- 56. Nascar -- 57. Formula One -- PART X. TENNIS -- 58. APT Tour -- 59. WTA Tour -- 60. Major Tournaments. | |
| 520 | |a "Sports Marketing 2022 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2022 provides the most recent statistics and data available on the $400 billion sports marketplace."-- |c Provided by publisher. | ||
| 532 | 1 | |a Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant) | |
| 538 | |a Mode of access: World Wide Web. | ||
| 588 | 0 | |a Online resource; title from PDF title page (viewed June 11, 2024). | |
| 650 | 0 | |a Sports |z United States |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |z United States |x Marketing |v Statistics. | |
| 650 | 0 | |a Sports |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Sports |x Marketing |v Statistics. | |
| 650 | 0 | |a Marketing research |z United States |v Handbooks, manuals, etc. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Washington, Kelli D., |e author. |0 http://id.loc.gov/authorities/names/no2005063670 | |
| 710 | 2 | |a Richard K. Miller & Associates, |e issuing body, |e publisher. |0 http://id.loc.gov/authorities/names/n87125747 |1 http://isni.org/isni/0000000107899707 | |
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| 830 | 0 | |a RKMA market research handbook series. |0 http://id.loc.gov/authorities/names/no2014097631 | |
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