Philippine digital cultures : brokerage dynamics on YouTube / Cheryll Ruth Soriano and Earvin Charles Cabalquinto.

Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as po...

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Authors: Soriano, Cheryll Ruth R., 1977- (Author), Cabalquinto, Earvin Charles B. (Author)
Format: eBook
Language:English
Published: Amsterdam : Amsterdam University Press, [2022]
Series:Asian visual cultures.
Subjects:

MARC

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245 1 0 |a Philippine digital cultures :  |b brokerage dynamics on YouTube /  |c Cheryll Ruth Soriano and Earvin Charles Cabalquinto. 
264 1 |a Amsterdam :  |b Amsterdam University Press,  |c [2022] 
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504 |a Includes bibliographical references (pages [213]-230) and index. 
505 0 |a Lights, camera, and click the notification bell! -- Brokering in a digital sphere -- Self -- Relationships -- Labour -- Politics -- YouTube and beyond. 
520 |a Social media platforms have been pivotal in redefining the conduct of contemporary society. Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere. Ultimately, Philippine Digital Cultures: Brokerage Dynamics on YouTube offers a fresh, compelling, and nuanced account of YouTube as an important site for the mediation of culture, economy, and politics in Philippine postcolonial modernity amid rapid economic globalisation and digitalisation. 
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630 0 0 |a YouTube (Electronic resource) 
630 0 7 |a YouTube (Electronic resource)  |2 fast 
650 0 |a Internet videos  |x Political aspects  |z Philippines. 
650 0 |a Internet videos  |x Social aspects  |z Philippines. 
650 0 |a Online social networks  |x Political aspects  |z Philippines. 
650 0 |a Online social networks  |x Social aspects  |z Philippines. 
650 7 |a Online social networks  |x Political aspects  |2 fast 
650 7 |a Online social networks  |x Social aspects  |2 fast 
651 7 |a Philippines  |2 fast 
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