Persuading with data : a guide to designing, delivering, and defending your data / by Miro Kazakoff.

"A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Kazakoff, Miro (Author)
Format: eBook
Language:English
Published: Cambridge, Massachusetts ; London, England : The MIT Press, [2022]
Subjects:

MARC

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100 1 |a Kazakoff, Miro,  |e author. 
245 1 0 |a Persuading with data :  |b a guide to designing, delivering, and defending your data /  |c by Miro Kazakoff. 
264 1 |a Cambridge, Massachusetts ;  |a London, England :  |b The MIT Press,  |c [2022] 
264 4 |c ©2022 
300 |a 1 online resource (263 pages) :  |b illustrations (some color) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographical references (pages 247-248) and index. 
505 0 |a Introduction -- Know your own mind (in order to change others') -- See how graphs work (inside your brain) -- Choose the right graph (for your data) -- Simplify to amplify (your message) -- Build effective slides (with the point in mind) -- Structure your data (so others can follow it) -- Frame the data to persuade (so the audience acts) -- Present your data (with less preparation) -- Prepare for resistance (because resistance shows they care). 
520 |a "A business communication textbook that combines data visualization and rhetoric to develop presentations that enable audience members to act"--  |c Provided by publisher. 
588 |a Description based on online resource; title from digital title page (ProQuest Ebook Central, viewed on December 14, 2022). 
650 0 |a Business presentations  |x Graphic methods. 
650 0 |a Information visualization. 
650 0 |a Persuasion (Psychology) 
650 7 |a Business presentations  |x Graphic methods  |2 fast 
650 7 |a Information visualization  |2 fast 
650 7 |a Persuasion (Psychology)  |2 fast 
776 0 8 |i Print version:  |a Kazakoff, Miro.  |t Persuading with data.  |d Cambridge, Massachusetts : The MIT Press, [2022]  |z 9780262543279  |w (DLC) 2021014619  |w (OCoLC)1256593594 
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