"I'm lovin' it"--around the world : a case study of McDonald's "glocalization" /

"I'm lovin' it"--around the world : a case study of McDonald's "glocalization" / Mahmood Khan, Maryam M. Khan.

This case study deals with an analytical review of the menu adaptations undertaken by McDonald's in selected countries. Special menu items offered by McDonald's in India, China, Japan, Saudi Arabia, Germany, Malaysia, France, Australia, Russia, Brazil, Guatemala, and South Africa are revie...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Khan, Mahmood A. (Author), Khan, Maryam M. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2013.
Series:SAGE Business Cases.
Subjects:
McDonald's Corporation.
McDonald's Corporation
Glocalization.
Globalization.
Globalization
Glocalization

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Call Number: HF1365 .K43 2013
HF1365 .K43 2013 Available

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