Walmart's failed entry into Germany : were cultural gaffes to blame? / Sabithulla Khan.
This case analyzes the failure of Walmart's entry into Germany and invites students to consider the effectiveness of different market entry strategies. By placing the organizational culture of Walmart in context, the case helps readers understand the macroeconomic forces that may have led to Wa...
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Full Text (via SAGE) |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications : SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD2755.5 .K43 2020
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| HD2755.5 .K43 2020 | Available |