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Metrorail : building on the success of 2010 / Eulalie Metton & Thabo Mosala.

It was June 2011 and South African passenger rail company, Metrorail, was celebrating its success in moving passengers during the 2010 FIFA World Cup. The organisation had done much to improve its infrastructure, safety and image for the event. Now Lucky Montana, group chief executive officer (CEO)...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Metton, Eulalie (Author), Mosala, Thabo (Author)
Format: eBook
Language:English
Published: [London] : SAGE, 2016.
Series:SAGE knowledge. Cases.
Subjects:
Metrorail (Firm : South Africa)
Corporate turnarounds > Case studies.
Consumer behavior > Case studies.
Consumer behavior.
Corporate turnarounds.
Case studies.

MARC

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500 |a Originally Published in: Metton, E., & Mosala, tome (2013). Metrorail: Building on the Success of 2010. WBS-2013-24. Johannesburg: The Case Centre, Wits Business School. 
520 8 |a It was June 2011 and South African passenger rail company, Metrorail, was celebrating its success in moving passengers during the 2010 FIFA World Cup. The organisation had done much to improve its infrastructure, safety and image for the event. Now Lucky Montana, group chief executive officer (CEO) of the Passenger Rail Agency of South Africa (PRASA) - the state-owned enterprise that owned Metrorail - considered what the organisation should do to ensure that Metrorail become the preferred, regular transport service for thousands of daily commuters still using taxis or their own cars. 
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