Zero-B : introducing green innovation in water purifiers / Vinod Kumar, Zillur Rahman.
In 2012, with the release of 48th annual report for 2011-2012, titled 'Save Today, Secure Tomorrow', Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making pr...
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Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
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London :
SAGE Publications Pvt. Ltd,
2015.
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| Series: | SAGE Knowledge. Cases.
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MARC
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| 245 | 1 | 0 | |a Zero-B : |b introducing green innovation in water purifiers / |c Vinod Kumar, Zillur Rahman. |
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| 500 | |a Originally published in Kumar, V., & Rahman, Z. (2015). Zero-B: Introducing Green Innovation in Water Purifiers. South Asian Journal of Business and Management Cases, 4(2), 169-181. DOI:. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a In 2012, with the release of 48th annual report for 2011-2012, titled 'Save Today, Secure Tomorrow', Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making profits in domestic segment. Therefore, the company is searching for success through green innovations. Hence, the concern here is whether these innovative green purifiers may change the fate of the company or not. | |
| 588 | |a Description based on XML content. | ||
| 610 | 2 | 0 | |a Ion Exchange (India) Limited. |
| 650 | 0 | |a Water |x Purification. | |
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