Managing innovation : integrating technological, market and organizational change / by Joe Tidd and John Bessant.

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development....

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Bibliographic Details

Online Access:	Full Text (via O'Reilly/Safari)
Main Authors:	Tidd, Joseph, 1960- (Author), Bessant, J. R. (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken : Wiley, [2018]
Edition:	Sixth edition.
Subjects:	Technological innovations > Management. Industrial management. Technological innovations. Organizational change. Industrial management Organizational change Technological innovations Technological innovations > Management