Self-regulatory principles for online behavioral advertising / developed by American Association of Advertising Agencies, Association of National Advertisers, Council of Better Business Bureaus, Direct Marketing Association, and Interactive Advertising Bureau.

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Bibliographic Details
Corporate Authors: American Association of Advertising Agencies, Association of National Advertisers, Council of Better Business Bureaus, Direct Marketing Association (U.S.), Interactive Advertising Bureau
Format: Book
Language:English
Published: [New York, N.Y.] : [Interactive Advertising Bureau?], 2009.
Subjects:

MARC

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245 0 0 |a Self-regulatory principles for online behavioral advertising /  |c developed by American Association of Advertising Agencies, Association of National Advertisers, Council of Better Business Bureaus, Direct Marketing Association, and Interactive Advertising Bureau. 
264 1 |a [New York, N.Y.] :  |b [Interactive Advertising Bureau?],  |c 2009. 
300 |a 42 pages ;  |c 28 cm 
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500 |a Title from cover. 
500 |a "July 2009." 
650 0 |a Advertising laws  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2007100690 
650 0 |a Advertising  |x Self-regulation  |z United States. 
650 0 |a Consumer protection  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008100017 
650 0 |a Internet advertising  |z United States. 
650 0 |a Advertising  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh85001159 
650 0 |a Marketing  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2010100731 
650 0 |a Consumer behavior  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh2008100113 
710 2 |a American Association of Advertising Agencies.  |0 http://id.loc.gov/authorities/names/n50064032  |1 http://isni.org/isni/0000000094605860 
710 2 |a Association of National Advertisers.  |0 http://id.loc.gov/authorities/names/n80017720  |1 http://isni.org/isni/0000000105325435 
710 2 |a Council of Better Business Bureaus.  |0 http://id.loc.gov/authorities/names/n80005381  |1 http://isni.org/isni/0000000106842856 
710 2 |a Direct Marketing Association (U.S.)  |0 http://id.loc.gov/authorities/names/n83228681  |1 http://isni.org/isni/0000000100875745 
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