The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters / Jacob H. Rooksby.
Publisher's description: Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created...
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Baltimore, Maryland :
Johns Hopkins University Press,
2016.
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| Series: | Critical university studies.
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| Subjects: |
MARC
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| 245 | 1 | 4 | |a The branding of the American mind : |b how universities capture, manage, and monetize intellectual property and why it matters / |c Jacob H. Rooksby. |
| 264 | 1 | |a Baltimore, Maryland : |b Johns Hopkins University Press, |c 2016. | |
| 300 | |a xix, 370 pages : |b illustrations ; |c 21 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 490 | 1 | |a Critical university studies | |
| 504 | |a Includes bibliographical references (pages 293-359) and index. | ||
| 505 | 0 | 0 | |t Intellectual property, higher education, and the public good -- |t Intellectual property explained -- |t University(tm) -- |t University patents under the sun -- |t Copyright on campus -- |t In pursuit of brand : names, domain names, images, slogans, and secrets -- |t Private rights in the public interest : a path forward. |
| 520 | |a Publisher's description: Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry's unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. | ||
| 650 | 0 | |a Universities and colleges |x Law and legislation |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008113107 | |
| 650 | 0 | |a Intellectual property |z United States. |0 http://id.loc.gov/authorities/subjects/sh2008104752 | |
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| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155. | |
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