Building a legal practice one article at a time : rainmaking through publishing / David Zetoony.
"Building a law practice one article at a time explains eight rules for developing journal articles with large readership"--
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois :
American Bar Association,
[2021]
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| Subjects: |
MARC
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| 003 | CoU-L | ||
| 005 | 20220526060124.0 | ||
| 008 | 201228s2021 iluak b 000 0 eng | ||
| 010 | |a 2020058140 | ||
| 020 | |a 9781641057936 |q (paperback) | ||
| 020 | |a 1641057939 | ||
| 020 | |q (ebook) | ||
| 035 | |a (OCoLC)1228910820 | ||
| 035 | |a .b7280385 |b lst2 |c - | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d OCLCF |d UtOrBLW | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 049 | |a UCXA | ||
| 050 | 0 | 0 | |a KF316.5 |b .Z48 2021 |
| 082 | 0 | 0 | |a 340.068/1 |2 23 |
| 100 | 1 | |a Zetoony, David, |e author. | |
| 245 | 1 | 0 | |a Building a legal practice one article at a time : |b rainmaking through publishing / |c David Zetoony. |
| 264 | 1 | |a Chicago, Illinois : |b American Bar Association, |c [2021] | |
| 300 | |a xxii, 229 pages : |b illustrations, forms ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a The core principle of expertise-driven marketing -- Myths of expertise-driven marketing -- Five similarities between expertise-driven marketing and relationship-driven marketing -- Expertise-driven marketing can facilitate relationships -- Rule 1 : efficient writing -- Rule 2 : short -- Rule 3 : business practical -- Rule 4 : shelf stable -- Rule 5 : recycling and the rule of threes -- Rule 6 : metrics -- Rule 7 : repetition and stockpiling -- Rule 8 : do it yourself -- Deviating from the rules -- Goal setting -- Developing expertise -- Choosing your area of expertise -- Identifying good publication sources -- Social media. | |
| 520 | |a "Building a law practice one article at a time explains eight rules for developing journal articles with large readership"-- |c Provided by publisher. | ||
| 650 | 0 | |a Lawyers |z United States |x Marketing. | |
| 650 | 0 | |a Academic writing. | |
| 650 | 0 | |a Law |v Periodicals. | |
| 650 | 7 | |a Academic writing. |2 fast |0 (OCoLC)fst00795090. | |
| 650 | 7 | |a Law |x Periodicals. |2 fast |0 (OCoLC)fst00993787. | |
| 650 | 7 | |a Lawyers |x Marketing. |2 fast |0 (OCoLC)fst00994392. | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155. | |
| 776 | 0 | 8 | |i Online version: |a Zetoony, David. |t Building a law practice one article at a time |d Chicago, Illinois : American Bar Association, [2021] |z 9781641057943 |w (DLC) 2020058141. |
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| 952 | f | f | |p Cannot circulate |a University of Colorado Boulder |b Law Campus |c Law |d Law Library - Stacks 2nd floor |e KF316.5 .Z48 2021 |h Library of Congress classification |i journal |m U182005153222 |n 2 |
| 952 | f | f | |p Cannot circulate |a University of Colorado Boulder |b Law Campus |c Law |d Law Library - Stacks 2nd floor |e KF316.5 .Z48 2021 |h Library of Congress classification |i journal |m U182005128879 |n 1 |