Search Results - "Marketing research series."
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Suggested Topics within your search.
- Consumer behavior 25
- Marketing 25
- Consumers 17
- Consumption (Economics) 16
- Research 13
- Branding (Marketing) 7
- Social aspects 7
- Marketing research 6
- Methodology 5
- Consumers' preferences 4
- Product management 4
- Aesthetics 3
- Direct marketing 3
- English language 3
- Food 3
- Interactive marketing 3
- Psychological aspects 3
- Psychology 3
- Religious aspects 3
- Retail trade 3
- Rhetoric 3
- Advertising 2
- Arts 2
- Attitudes 2
- Brand name products 2
- Celebrities 2
- Communication in organizations 2
- Corporate culture 2
- Corporate image 2
- Corporations 2
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The management of marketing research
Published 1969“…Marketing research series.…”
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Interpreting consumer choice : the behavioral perspective model /
Published 2010“…interpretive marketing research series ;…”
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Interactive marketing : revolution or rhetoric? /
Published 2010“…interpretive marketing research series ;…”
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Consumption and spirituality /
Published 2012“…interpretive marketing research series ;…”
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Representing consumers : voices, views, and visions /
Published 1998“…interpretive marketing research series.…”
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Marketing and social construction exploring the rhetorics of managed consumption /
Published 2003“…interpretive marketing research series ;…”
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The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
Published 2003“…interpretive marketing research series ;…”
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Analyzing music in advertising : television commercials and consumer choice /
Published 2015“…interpretive marketing research series ;…”
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Brands : interdisciplinary perspectives /
Published 2015“…interpretive marketing research series ;…”
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the 21st century /
Published 2013“…interpretive marketing research series.…”
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Consumer value : a framework for analysis and research /
Published 1999“…interpretive marketing research series.…”
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Explorations in consumer culture theory
Published 2009“…interpretive marketing research series.…”
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Interpreting consumer choice the behavioral perspective model /
Published 2009“…interpretive marketing research series ;…”
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Imagining marketing art, aesthetics, and the avant-garde /
Published 2000“…interpretive marketing research series.…”
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Visual consumption /
Published 2002“…interpretive marketing research series.…”
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Consuming books : the marketing and consumption of literature /
Published 2006“…interpretive marketing research series.…”
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The undermining of beliefs in the autonomy and rationality of consumers
Published 2008“…interpretive marketing research series ;…”
Full Text (via Springer)
Electronic eBook