Search Results - "Routledge studies in marketing."
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- Marketing 30
- Consumer behavior 14
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- Consumers 6
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- Consumers' preferences 4
- Consumption (Economics) 4
- Psychological aspects 4
- Communication in marketing 3
- Communication in organizations 3
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- Minority consumers 3
- Philosophy 3
- Social aspects 3
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- Universities and colleges 3
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- Compulsive behavior 2
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- Education, Higher 2
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- Influence (Psychology) 2
- Internet advertising 2
- Market segmentation 2
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1
Peopling marketing, organization, and technology : interactionist studies in marketing interaction /
Published 2024“…Routledge studies in marketing.…”
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2
Charity marketing : contemporary issues, research and practice /
Published 2022“…Routledge studies in marketing.…”
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3
Storytelling in marketing and brand communications /
Published 2024“…Routledge studies in marketing.…”
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4
The dynamics of influencer marketing : a multidisciplinary approach /
Published 2023“…Routledge studies in marketing ;…”
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5
Consuming atmospheres : designing, experiencing, and researching atmospheres in consumption spaces /
Published 2024“…Routledge studies in marketing ;…”
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6
Contemporary consumer culture theory
Published 2017“…Routledge studies in marketing ;…”
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7
The continuum of consumer choice /
Published 2024“…Routledge studies in marketing ;…”
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8
Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry /
Published 2023“…Routledge studies in marketing.…”
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9
Visual methods in marketing and consumer research /
Published 2024“…Routledge studies in marketing.…”
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10
The psychology of consumer profiling in a digital age /
Published 2016“…Routledge studies in marketing ;…”
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11
Addiction as consumer choice : exploring the cognitive dimension /
Published 2016“…Routledge studies in marketing.…”
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12
MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East /
Published 2024“…Routledge studies in marketing.…”
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13
Marketing, rhetoric and control the magical foundations of marketing theory /
Published 2018“…Routledge studies in marketing.…”
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14
Strategic brand management in higher education /
Published 2019“…Routledge studies in marketing.…”
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15
Stakeholder involvement in social marketing : challenges and approaches to engagement /
Published 2021“…Routledge studies in marketing ;…”
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16
Luxury and fashion marketing : the global perspective /
Published 2021“…Routledge studies in marketing.…”
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17
New consumer culture in China the flower market and new everyday consumption.
Published 2021“…Routledge studies in marketing.…”
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18
Relationship marketing in the digital age /
Published 2019“…Routledge studies in marketing.…”
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19
Digital disruption in marketing and communications : a strategic and organizational approach /
Published 2020“…Routledge studies in marketing ;…”
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20
Ethnic marketing : theory, practice and entrepreneurship /
Published 2019“…Routledge studies in marketing ;…”
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