Search Results - American Marketing Association.
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- Marketing 122
- Marketing research 55
- Management 19
- Consumers 12
- Research 11
- Social aspects 11
- Service industries 10
- Congresses 9
- Consumer behavior 9
- Attitude (Psychology) 8
- Advertising 7
- Export marketing 7
- Statistical methods 7
- Attitudes 6
- Data processing 6
- Market segmentation 6
- Medical care 6
- Motivation research (Marketing) 6
- New products 6
- Product management 6
- Internet marketing 5
- Selling 5
- Study and teaching 5
- Testing 5
- Commerce 4
- Public relations 4
- Target marketing 4
- Bibliography 3
- Consumer panels 3
- Consumer protection 3
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1
An annotated and extended bibliography of health care marketing /
Published 1984“…American Marketing Association,…”
Book
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3
The Politz papers : science and truth in marketing research /
Published 1990“…American Marketing Association,…”
Book -
4
Marketing strategies for the new Europe : a North American perspective on 1992 /
Published 1990“…American Marketing Association,…”
Full Text (via Internet Archive)
eBook -
5
Marketing to an aging population : selected readings /
Published 1990“…American Marketing Association,…”
Book -
6
Creativity in services marketing : what's new, what works, what's developing /
Published 1986“…American Marketing Association,…”
Conference Proceeding Book -
7
Political marketing : readings and annotated bibliography /
Published 1985“…American Marketing Association,…”
Book -
8
Marketing 2000 : future perspectives on marketing : an annotated bibliography of articles /
Published 1989“…American Marketing Association,…”
Book -
9
Designing a winning service strategy /
Published 1989“…American Marketing Association,…”
Conference Proceeding Book -
10
An annotated bibliography on the European community /
Published 1992“…American Marketing Association,…”
Book -
11
Proceedings of the Paul D. Converse Symposium.
“…American Marketing Association.…”
Request a PDF (UCB only)
Conference Proceeding -
12
International advertising : standardization and adaptation /
Published 1993“…American Marketing Association,…”
Book -
13
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14
Small business marketing : a selected and annotated bibliography /
Published 1978“…American Marketing Association,…”
Book -
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16
Personality research in marketing : a bibliography /
Published 1977“…American Marketing Association,…”
Book -
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18
Multivariate methods for market and survey research /
Published 1977“…American Marketing Association,…”
Book -
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20
Combined proceedings, spring and fall conferences.
Published 1971“…American Marketing Association,…”
Request a PDF (UCB only)
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