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  1. 1
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    A management guide to cooperative advertising / by Crimmins, Edward C.

    Published 1970
    “…Association of National Advertisers,…”
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  2. 2
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    Measuring the sales and profit results of advertising : a managerial approach / by Campbell, Roy Harold

    Published 1969
    “…Association of National Advertisers,…”
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  3. 3
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    Current company practices in the use of corporate advertising.

    “…Association of National Advertisers.…”
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  4. 4
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    Management of the new product function : a guidebook.

    Published 1980
    “…Association of National Advertisers,…”
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  5. 5
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    Auditing productivity : advertiser-agency relationships can be improved / by Weilbacher, William M.

    Published 1981
    “…Association of National Advertisers,…”
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  6. 6
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    The attention-value of newspaper advertisements / by Franken, Richard Benjamin

    Published 1925
    “…The Association of National Advertisers,…”
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  7. 7
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    Effective frequency : the relationship between frequency and advertising effectiveness / by Naples, Michael J.

    Published 1979
    “…Association of National Advertisers,…”
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  8. 8
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    The advertising budget : preparation, administration and control / by Kelly, Richard J., 1934-2009

    Published 1967
    “…Association of National Advertisers,…”
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  9. 9
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    A.N.A. member practices and views on advertising agency compensation /

    Published 1967
    “…Association of National Advertisers,…”
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  10. 10
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    Magazine circulation and rate trends, 1940-1971.

    Published 1972
    “…Association of National Advertisers,…”
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  11. 11
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    The Computer in advertising.

    Published 1962
    “…[Association of National Advertisers],…”
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  12. 12
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    Magazine circulation and rate trends, 1940-1967 /

    Published 1969
    “…Association of National Advertisers,…”
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  13. 13
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    Television circulation and rate trends (1962-1968) /

    Published 1969
    “…Association of National Advertisers,…”
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  14. 14
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    Guidelines for successful new product test marketing / by Stuart, W. Stanley

    Published 1976
    “…Association of National Advertisers,…”
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  15. 15
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    An analytical approach to advertising expenditure strategy / by Weinberg, Robert S. (Robert Stephen)

    Published 1960
    “…Association of National Advertisers,…”
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  16. 16
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    Perspectives in advertising management /

    Published 1969
    “…Association of National Advertisers,…”
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  17. 17
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    Applying today's computer technology to advertising and marketing / by Godfrey, Milton L.

    Published 1967
    “…Association of National Advertisers,…”
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  18. 18
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    Management & advertising problems in the advertiser-agency relationship /

    Published 1965
    “…Association of National Advertisers,…”
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  19. 19
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    Are color TV commercials worth the extra cost? : A study of the relative effectiveness of color and black & white commercials.

    Published 1965
    “…Association of National Advertisers,…”
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  20. 20
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    The dollars and sense of business films, study of 157 business films : a report on the production and distribution costs of representative advertising and public relations motion p...

    Published 1954
    “…Association of National Advertisers,…”
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