Search Results - Best Business Books,
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- Management 4
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- Commerce 3
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- Corporate culture 3
- Corporations, American 3
- International business enterprises 3
- Investments, Foreign 3
- Marketing 3
- Social marketing 3
- Customer relations 2
- Relationship marketing 2
- Corporate sponsorship 1
- Customer equity 1
- Customer loyalty 1
- Electronic commerce 1
- Employee motivation 1
- Industrial marketing 1
- Investments 1
- Job satisfaction 1
- Marketing research 1
- Nonprofit organizations 1
- Organizational commitment 1
- Personnel management 1
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- Social responsibility of business 1
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Customer lifetime value : reshaping the way we manage to maximize profits /
Published 2006“…Best Business Books,…”
Full Text (via Taylor & Francis)
Full Text (via Taylor & Francis)
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2
Internal relationship management : linking human resources to marketing performance /
Published 2004“…Best Business Books,…”
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Social marketing : advances in research and theory /
Published 2007“…Best Business Books,…”
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4
Concise encyclopedia of investing /
Published 2007“…Best Business Books,…”
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5
Doing business in Mexico a practical guide /
Published 2002“…Best Business Books,…”
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Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings /
Published 2003“…Best Business Books,…”
Book -
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Social marketing
Published 2001“…Best Business Books,…”
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Doing business in Mexico a practical guide /
Published 2002“…Best Business Books,…”
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Capturing customer equity : moving from products to customers /
Published 2006“…Best Business Books,…”
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11
Fundamentals of business marketing research : a guide for university-level faculty and policymakers /
Published 2004“…Best Business Books : Routledge,…”
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12
Marketing management : text and cases /
Published 2005“…Best Business Books, an imprint of The Haworth Press,…”
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