The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns / Ian Dodson.

"The premier guide to digital marketing that works, and a solid framework for success The Digital Marketing Playbook is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading c...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Dodson, Ian (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:	Internet marketing. Strategic planning.