Productivity in marketing; papers / J.L. Heskett, editor.

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Bibliographic Details
Corporate Authors:	Theodore N. Beckman Symposium on Marketing Productivity Ohio State University, Ohio State University. College of Commerce and Administration
Other Authors:	Heskett, James L.
Format:	Conference Proceeding Book
Language:	English
Published:	Columbus : College of Commerce and Administration, Ohio State University, [1965]
Subjects:	Marketing > Management.

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Holdings details from PASCAL Offsite
Call Number:	HF5415 .T494 1965
HF5415 .T494 1965	Available Place a Hold