Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal.
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
Saved in:
| Online Access: |
Full Text (via EBSCO) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Kogan Page,
2018.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415.2 .L483 2018
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| HF5415.2 .L483 2018 | Available |