Better Make It Real : Creating Authenticity in an Increasingly Fake World.
Better Make It Real: Creating Authenticity in an Increasingly Fake World describes the importance of authenticity as a core business strategy for achieving market dominance and customer loyalty. Positioning authenticity as the filter through which all organizational decisions should be made, the boo...
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| Online Access: |
Full Text (via ProQuest) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Santa Barbara :
ABC-CLIO,
2010.
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| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
NK1510.M697 2010
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| NK1510.M697 2010 | Available |