Encyclopedia of sports management and marketing [electronic resource] / general editors, Linda E. Swayne, Mark Dodds.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two...

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Online Access: Full Text (via SAGE)
Other Authors: Swayne, Linda E., Dodds, Mark
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : Sage Publications, Inc, ©2011.
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Call Number: GV713 .E53 2011eb
GV713 .E53 2011eb Available