The SAGE handbook of persuasion [electronic resource] : developments in theory and practice / edited by James Price Dillard, Lijiang Shen.
Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to...
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Other Authors: | , |
| Other title: | Handbook of persuasion. |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE,
©2013.
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| Edition: | 2nd ed. |
| Subjects: |
| Summary: | Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452218410 1452218412 9781452262048 1452262047 |
| Source of Description, Etc. Note: | Print version record. |