The SAGE handbook of persuasion [electronic resource] : developments in theory and practice / edited by James Price Dillard, Lijiang Shen.

Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Other Authors:	Dillard, James Price, Shen, Lijiang
Other title:	Handbook of persuasion.
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : SAGE, ©2013.
Edition:	2nd ed.
Subjects:	Persuasion (Psychology) > Social aspects. Persuasion (Rhetoric)