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The SAGE handbook of persuasion [electronic resource] : developments in theory and practice / edited by James Price Dillard, Lijiang Shen.

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Provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Other Authors: Dillard, James Price, Shen, Lijiang
Other title:Handbook of persuasion.
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. : SAGE, ©2013.
Edition:2nd ed.
Subjects:
Persuasion (Psychology) > Social aspects.
Persuasion (Rhetoric)
Table of Contents:
  • Fundamental issues
  • Persuasion in the rhetorical tradition / J. Michael Hogan
  • The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby
  • Media influence as persuasion / Lance Holbert & John M. Tchernev
  • Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen
  • On being persuaded : some basic distinctions / Gerald R. Miller
  • Theories, perspectives, and traditions
  • Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai
  • Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews
  • Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer
  • The elaboration likelihood model / Daniel J. O'Keefe
  • Affect and persuasion / James Price Dillard & Kiwan Seo
  • Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard
  • Fear appeals / Paul A. Mongeau
  • Narrative persuasion / Rick Busselle & Helena Bilandzic
  • Inoculation theory / Joshua Compton
  • Supportive and persuasive communication : theoretical intersections / Graham D. Bodie
  • Contexts, settings, and applications
  • Political persuasion / Richard M. Perloff
  • Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon
  • The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro
  • Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L.J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey
  • Persuasion in the legal setting / John C. Reinard
  • Persuading in the small group context / Franklin J. Boster
  • When presumed influence turns real : an indirect route of media influence / Ye Sun
  • How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan.

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